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Grapevines of Innovation: Ozone as a CleaningAgent in the California Wine Industry /

by Calanit Bar-Am; Jim Lapsley; Rolf A.E. Mueller and Daniel A. Sumner.
Material type: materialTypeLabelComputer fileSeries: Journal of Wine Economics.Publisher: American Association of Wine Economists, 2012ISSN: 1931-4361. In: Journal of Wine Economics (Vol.) Volume 7. (No.) No. 1. 2012.Summary: This article examines the diffusion of technological innovation within the California wine industry by studying the adoption of ozone-cleaning technology. The paper compares ozone with other sanitizing systems and reviews current perspectives on innovation diffusion and adoption before describing and analyzing the results of a 2007 industry survey completed by 128 California wineries. We find that the decision to adopt ozone-cleaning technology was correlated with its economic advantages but not with either demographics of decision makers or variables indicative of a winery’s ability to absorb new information. (JEL Classification: Q1, Q16, O33).
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This article examines the diffusion of technological innovation within the California wine industry by studying the adoption of ozone-cleaning technology. The paper compares ozone with other sanitizing systems and reviews current perspectives on innovation diffusion and adoption before describing and analyzing the results of a 2007 industry survey completed by 128 California wineries. We find that the decision to adopt ozone-cleaning technology was correlated with its economic advantages but not with either demographics of decision makers or variables indicative of a winery’s ability to absorb new information. (JEL Classification: Q1, Q16, O33).

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